Some 45 percent of US consumers want a health wearable or app that monitors "every aspect" of their health, according to a global survey that included responses from 10,131 consumers across 28 countries. The survey was created by Havas Worldwide and fielded by Market Probe International in March 2015.
Havas also found that among worldwide early adopters, which they call "prosumers", the percentage that want such a device increases to 70 percent. Nearly half of these early adopter prosumer group already own at least one health sensing wearable or app.
"As technology changes every aspect of our lives, it's given people around the world a greater awareness of their own well-being, and a new arsenal of tools to track and improve their health," Havas Worldwide Global CEO Andrew Benett said in a statement. "At the same time, technology has opened a rich opportunity for brands in the health, beauty, and fitness spaces to truly become partners to consumers on their journey to wellness. There is enormous potential for those brands able to help consumers make smart decisions about caring for and maximizing the value of their most important asset: themselves."
Still, over 40 percent of respondents said they are also concerned that if they use new health-monitoring technologies, they will experience a loss of privacy.
At the beginning of the year, an Accenture survey (of 24,000 consumers across two dozen countries) that also focused on health-sensing wearables found that about 8 percent of consumers now own wearable fitness monitors and 6 percent own a wearable health monitor. The survey found that 12 percent of respondents plan to buy a wearable fitness monitor in the next 12 months, while 10 percent expect to buy a wearable health monitor in the next year. About 40 percent expect to buy at least one of the two some time in the next five years.