HTC postpones release of Grip, its activity tracking device

By Aditi Pai
09:35 am
Under Armour Record Under Armour Record

HTC has announced that it will postpone the launch of its activity tracker, called HTC Grip, which was first unveiled in March and projected to launch in the spring, according to CNET.

HTC Grip is the company’s first activity tracking wristworn wearable. The tracker is powered by Under Armour’s newly launched app, UA Record, which integrates data from other health apps and devices.

"Through our partnership with Under Armour, we have continued to refine our vision and approach to the health and fitness category," HTC said in a statement. "Our goal is to offer best-in-class products for our customers and partners. After extensive wear testing and user feedback, we have decided to align Grip with the entire product portfolio for health and fitness launching later this year. This will be a state-of-the-art comprehensive portfolio of products for this category powered by UA Record. We are excited to launch this new comprehensive product suite and will share further details as we get closer to launch."

HTC has taken all mentions to Grip off of its product pages. HTC explained on its website when it first announced the Grip that the waterproof device tracks speed, distance, calories burned for runs, bike rides, gym workouts, and sleep activity. The device also features a GPS radio so it can track speed, distance, and pace during a user’s workout even when the wearer does not bring their phone along, and the tracker will sync this data to the user’s smartphone when they get back.

HTC and Under Armour first announced their partnership at CES earlier this year. At the time, HTC said Under Armour designers, sports scientists, and athletes were working closely with HTC’s Connected Products business unit, as well as its design and engineering teams to create products for both professional and amateur athletes.


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