Runtastic, the Austrian fitness app company that was recently acquired by Adidas, announced its second wearable fitness tracker, the Runtastic Moment. The Moment, which has both a watch and fitness tracking capabilities, is a follow-up to the Runtastic Orbit wearable launched last summer.
“Over the past few years, we have seen the majority of players in the health and fitness space – Runtastic included – try to address the needs of users with a diverse array of tracking devices,” Florian Gschwandtner, CEO and co-founder of Runtastic, said in a statement. “Looking at the products currently available, we strongly felt there was a large gap between fashion and functionality. Therefore, we developed the Runtastic Moment to be an all-encompassing device that is easy to use, aesthetically pleasing and habit-forming.”
The device will be available in a variety of colors and styles and appears very much like a normal watch. However it also tracks steps, distance, active minutes, calories burned, sleep cycles, and goals. It sends that data to the Runtastic Me app. Progress on some goals is also displayed directly on the analogue watch face, and a vibrating alarm can alert users when they've been inactive for too long.
Like the Runtastic Orbit, the Runtastic Moment is waterproof up to 300 feet. It's also powered by a standard replaceable watch battery, so it doesn't require night time charging. Depending on the design and materials of the face and band, the device will range in price from $129.99 to $179.99.
The new device is heavily branded with the Runtastic logo, reinforcing reports that the new owner, Adidas, plans to continue to give the company some autonomy, at least at first. At the time of the $240 million acquisition last month, Gschwandtner wrote that Runtastic would continue to operate as a brand and an independent business unit out of Linz, Austria, Vienna, and San Francisco, with all four co-founders staying on board.
Runtastic was founded in 2009 and has 23 different fitness apps on the iTunes store, some free and some for sale. In 2012, the company started dipping its foot into hardware, with a GPS watch and a branded heart strap. A scale, the Runtastic LIBRA, followed in 2013. Then, last July the company launched the Runtastic Orbit, a wearable activity tracker. The company plans to release another app by the end of the year.