SportSetter raises $1M for fitness class finder app

By Aditi Pai
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SportSetterSportSetter, which offers an app that helps people find workout classes in their city, has raised $1 million in a round of funding led by Reaktor Fund. This brings the company's total funding to at least $1.3 million.

SportSetter's app currently only includes classes at gyms located in New York City and Helsinki. The app then helps users find a variety in their day-to-day workout routines by allowing them to search within the app to find workouts at different facilities including MMA training, squash, aerial yoga, and Salsa dancing.

When SportSetter raised its previous round of funding, the company was offering a $9.99 per month membership for users who want to attend fitness classes in their area. But since then, the company has changed their business model and now connects users with free trials to different fitness classes. After the free trial, SportSetter says there is a possibility to purchase future passes and monthly subscriptions that are up to 30 percent cheaper than they normally cost. The company said it has a 24 percent conversion from trial to paying customers.

“Unlike many plays in this industry, our model supports users and partners alike," SportSetter CEO Niko Karstikk said in a statement. "We are getting people more active in fitness with the average person trialing 11 activities, while offering transparent, simple and no commitment options to users. Conversely, we have brought our [more than] 300 partners significant additional leads and sales. For example, a multinational partner with four locations live in-app, has attracted $150,000 of additional revenue to date.”

SportSetter will use the funds to focus on expanding the offering into the UK market and launching an Android app.