CVS Health launches five new digital health features, including an Apple Watch app

By Aditi Pai
10:46 am

CVS CaremarkCVS Health has announced the launch of five new digital offerings that help customers refill prescriptions and manage their medications.

"Our digital innovation model is the synthesis of strategic partnership and rapid experimentation, and this new suite of tools – some of the first to emerge from our digital innovation lab – shows how effective our approach can be," CVS Health SVP and Chief Digital Officer Brian Tilzer said in a statement. "By addressing real problems, including medication adherence, through digital tools that are designed to make tasks easier and more convenient, we're supporting our overall company strategy -- to help people live healthier lives."

The digital tools include an Apple Watch app, a prescription scanning feature, an insurance card scanning feature, a medication reminder called MedRemind, and in-store messages.

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The Apple Watch app will alert customers when their prescriptions are ready. Users will also be able to refill prescriptions and check prescription information on the watch.

One of the scanning features, available in the CVS Caremark app, allows users to take a picture of their written prescriptions, which helps start the prescription filling process promptly -- CVS said approximately one third of prescriptions are never filled. The other scanning feature allows users to take a picture of their insurance card. When users upload a picture of their insurance card, the data is updated across CVS Health's store systems so that pharmacists can focus their time on the customer, not on entering in data.

MedRemind, which is available as part of the CVS Pharmacy iOS app, allows customers to customize medication reminders, either through the app or via text, so that they can take medications at the right time. Users can also configure the app to notify caregivers when they miss a dose. notifications to caregivers when a dose is missed.

The fifth feature, in-store messages, uses beacon technology to send push notifications to customers -- who are physically in the store -- when their prescriptions are ready for refill or pickup.

A few months ago, CVS Health announced that it is working with three remote visits companies: American Well, Doctor On Demand, and Teladoc, to expand its telehealth capabilities and services. Dr. Andrew Sussman, the EVP and associate chief medical officer of CVS Health and the president of MinuteClinic told MobiHealthNews via email that CVS plans on piloting the telehealth services in half a dozen states and expects to leverage different telehealth companies in different regions of the country.

And earlier this month, CVS Health competitor Walgreens announced that it expanded its telehealth offering, which the company launched in partnership with MDLive last year, to 20 more states. The telehealth service is now offered in 25 states total — after launching with two, it added another three in June. The company also announced the launch of a new app, called Walgreens Connect, in partnership with Qualcomm Life that allows Walgreens customers to track their health and earn in-store rewards.


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