Shorts: $232B personalized medicine market; iPhone medical apps

By Brian Dolan
01:38 pm
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Personalized Medicine a $232B market? Mobile phones and wireless technology are clear enablers of the growing "personalized medicine" industry -- which is set to grow 11 percent annually according to PricewaterhouseCoopers. The market is set to grow to $232 billion, according to the firm. More

iPhone medical apps list: CNN's London unit put together a round-up of medical applications it found useful. More

Apps to prescribe to your healthcare worker: Fast Company also assembled eight medical applications that consumers should "prescribe" to their health workers. Excellent headline! (And reference to MobiHealthNews.) More

Free wireless for low-income New Yorkers: Sure, we are pushing the 90 percent penetration rate for wireless subscribers in the U.S., but what's going to push us beyond that? Virgin Mobile looks to get more people using mobile phones through its Assurance Wireless service that launched today: Assurance Wireless is "a new cell phone service that makes wireless calling available at no cost to more than a million eligible lower-income households throughout New York." More