Proactive, preventative, participatory, predictive

By Brian Dolan

"One of the driving ideas behind wireless health is that what you cannot measure, you cannot improve," Jay Srini, the Chief Strategist at SCS Ventures told the crowd at our Everywhere Healthcare event last week. "Enable consumers to be in touch with their own metrics, sure, but provide them with a personalized experience not just a platform. Remember, there are four Ps for this industry: Proactive, preventive, participatory and predictive healthcare."

Srini recently left her role as Chief Innovation Officer at the University of Pittsburgh Medical Center's insurance division to join SCS Ventures.

Some would have you believe that the healthcare industry is complicated, Srini continued, but when you look at the goals of healthcare technology you will find four common ones: If you can offer a solution that lowers costs, improves quality, expands access and delivers the right care at the right time through the right conduit -- therein lies the sense of all healthcare technology.

"We do not want healthcare today to be sick care – we want it to be well care," Srini said. "But to get there we need to take care of 75 percent of our healthcare costs today that are associated with managing chronic diseases. In order to do that we in healthcare need to engage the consumer. Nobody is going to pay for content anymore -- instead, people want to be engaged and entertained. The delivery of healthcare also has to look at engagement and entertainment so it's easy and simple to use."

Srini argued that in as much as consumer healthcare services should be simple and easy to use they also need to recede into the background and become what she called “ambient assisted living.” These health services cannot be seen and are barely felt, she said. These might include sensors that can capture health information and interface with cell phone devices seamlessly.

"As a consumer, I do not want to have to go to the Internet and log all this information that is coming in from my various biometric devices," Srini said. "Let's get away from asking the patient to do follow-up healthcare and return to the hospital or clinic. Let's enable healthcare to follow the patient around."

Srini concluded: Regardless of the device form factor, what this means is anytime, anywhere, ubiquitous healthcare.