"Faddy" wellness apps and more mHealth news

By Brian Dolan
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iFitness iPhone AppSorry, the iPhone isn't revolutionizing medicine... yet: A Business Insider commentary piece argues that the real future growth will be in physician centered apps for both the iPad and iPhone. The report includes interviews with McKinsey & Co. as well as an academic at Columbia University. Memorable quote: "But for now, the most widely used health apps are 'faddy' wellness apps, according to McKinsey & Co. Principal Lisa Ellis." Business Insider

West Wireless Health Institute open to creative investment structuring: "We want to stimulate the birth of an industry," WWHI CEO Don Casey told Entrepreneur Magazine in a short but sweet interview. "Our mission is to help these products get out. If that means working on a royalty basis or an equity basis [with entrepreneurs], that's terrific. And if there's another way people want to work, we're open to that." Entrepreneur

SMS drug authentication: Comprehensive feature on startups using SMS and other authentication tactics for drug safety in developing markets. MobileActive

Kaiser impressed by iPad trial... so far: Kaiser Permanente has been testing a pair of iPads in its technology lab to determine whether they are fit for viewing medical images like x-rays, CT scans and accessing medical records. Sean Chai, senior IT manager at Kaiser Permanente, told the Wall Street Journal that Kaiser is also testing a tablet specifically designed for hospitals -- likely an MCA tablet like Panasonic's Toughbook H1 or Motion's C5. Chai said that so far KP is impressed by the iPad: "Apple didn't design this for the health-care industry. But it's a tremendous form factor." Wall Street Journal

Rundown of rules around using mobile phones in hospitals in the UK: D4 Blog

Mobile operator working on mHealth app for new parents: Karen Storek, founder of New Parents Network -- a popular online community site -- told the New York Times that she is actively working with a mobile operator to launch a mobile app version of NPN for users worldwide: "My vision for NPN, which has really kept me going for the past six years, has been to create a multilingual, culturally sensitive cellphone app that would send parenting tips to people around the world. Even in the third world, people have cellphones, and this could be a free service supported by corporate advertising — for example, Honda could have a 10-second ad that would precede a safety tip about car seats... I have been working for the last few years with major cellphone providers and wireless companies to get this going. I don’t have a formal commitment yet, but I’m very close with one major cellphone company. My hope is that it will be a reality within the next six months." New York Times

Italy's "magic" wireless health t-shirt: "MagIC is a regular cotton t-shirt with small parts made of special fibres allowing to check the wearer's breath and heart activity 200 times per second. It is worn like a piece of underwear and does not require the placement of wires or adhesive electrodes on the body." ePractice.eu

Three data sensor platforms you should know: Read Write Web

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