Deloitte: Mobile PHR is the "killer app"

By Brian Dolan
06:38 am
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Diversinet MobiSecure HealthDeloitte's most recent research note focused on the opportunity presented by mobile devices outfitted with personal health records (PHRs): "Combined with actionable decision support... "mPHR,” can analyze aggregate data to activate mobile, patient-specific output such as medication reminders, healthy habit tips and medical bill reminders." Deloitte believes that a PHR embedded in mobile devices, including tablets, is the "killer app" that "may change the game for providers, consumers and payers."

The firm backs up some of its predictions with a few stats from its Deloitte 2010 Survey of Health Care Consumers:

Some 50 percent of consumers want a personal monitoring device to alert and guide them to make improvements in their health or treat a condition. About 57 percent want to access an online PHR connected to their doctor’s office. Twice as many Gen X and Y consumers want to access and maintain their PHRs using a mobile device than do baby boomers and senior citizens.

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Despite the hype around the stats and using terms like "killer app" and "change the game," Deloitte is aware of some barriers for mPHRS: A lack of widely-accepted single technical standards among both PHRs and electronic health records (EHRs); Only 10 percent of American adults currently use a PHR; Consumer privacy and security; Provider concerns over liability and data integrity of PHRs.

The catalysts for mPHR's game changing success? Greater EHR adoption, increased regulatory clarity around standards/privacy/liability, increased mobile device capacity and functionality, decreasing costs of mobile devices along with payer incentives for use, increasing consumerism of healthcare.

Deloitte's mPHR report is a fascinating read (PDF)

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