Survey: Healthcare is a top market for iPad

By Brian Dolan
12:58 pm

iPad in HealthcareAccording to enterprise mobility vendor Good Technology, healthcare is among the top three industries adopting Apple's iPad for business use. Good's estimate is based simply on its own user base, which includes some 4,000 enterprise customers. Good's customers have deployed iPads at a varying rate from one iPad to more than 1,000.

"We took a close look at our customers who have deployed iPad devices so far," John Herrema, senior vice president of corporate strategy at Good Technology, stated in a press release. "We found that the financial services sector dominated, accounting for 36 percent of Good's iPad activations to date. The technology sector came in second at 11 percent, followed closely by healthcare at 10 percent. We believe these industries are embracing the iPad because its unique design makes it easier to perform time-sensitive, mission-critical tasks."

While the iPad has certainly enjoyed a lot of attention from the healthcare sector, BlackBerry-maker Research In Motion has been courting the industry with its new, long-awaited tablet, PlayBook. Earlier this year on-stage at the launch event for PlayBook, TouMetis CEO and President Mark Willnerd showed off a medical app that displayed patient data for orthopedic surgeons who could use the app to design new knee replacements and more. In the PlayBook press release RIM also gave EMR access as a potential use case: “For example, a medical records application can attach image files to a patient’s medical record, with the option to open or preview the record, or view the list of available images before it is downloaded to the BlackBerry smartphone.” Finally, at a recent Adobe MAX event, RIM co-CEO and Founder Mike Laziridis took the stage following the first live demo of the BlackBerry PlayBook. The demo, of course, was of a medical app: Client Outlook’s eUnity imaging application.

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While Good's Herrema suggestion that the iPad's design is enough to win over the healthcare sector, the story is much more nuanced. For more on the iPad and other tablets vying for a stake of the healthcare market, be sure to read our report: iPad vs. the Tablets in Healthcare.

More from Good's press release here


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