Canadian health startup League launches digital offering with RBC Insurance

By Heather Mack

Toronto-based mobile health startup League Health has introduced its suite of health insurance products to market by partnering with Royal Bank of Canada’s insurance arm.

Since Canada has a single-payer system, League isn’t a health insurer, but it connects insurance pools, providers and employers through its consumer-facing app. Through the League partnership, RBC now offers a “peace of mind” plan that provides comprehensive coverage for unexpected emergencies, as well as a range of life and health insurance products, which are available through League Insurance Angency. It also lets employees find and pay for services not offered in their current plans, such as dental or mental health services.

The company, which was started by the founders of eReader device company Kobo, bills itself as a frictionless approach to accessing health benefits. Users open the app, select which services they want and pay digitally through the in-app League wallet.

“It’s about time a 100 percent digital experience came to the health benefits market,” League CEO and founder Michael Serbinis said in a statement. “League’s platform connects healthcare providers, employers and consumers to provide a comprehensive digital health benefits experience. As one of Canada’s most trusted insurers, RBC Insurance is an ideal carrier for us to launch our service with.”

League chose RBC Insurance as its first partner to underwrite its offerings, which include digital health spending accounts, lifestyle spending accounts and workplace health services. This allows businesses the flexibility to build customized benefits plans, RBC says. 

“We recognize businesses are looking for more flexibility which why we worked with League to create a tailored group benefits package specifically designed for their portfolio," John Carinci, head of group and business markets for RBC Insurance said in a statement. “RBC Insurance is dedicated to developing innovative insurance offerings and we are excited to work with League to deliver the solutions that Canadian businesses need to thrive.”