Former Twitter exec joins Headspace and more digital health hires

By Heather Mack
06:18 pm

Headspace, maker of the eponymous meditation and mental well-being app, has hired Ross Hoffman as the company’s chief business officer. Hoffman joins Headspace after six years at Twitter, where he most recently held the post of SVP of global partnerships. The appointment comes at a time of change for Headspace, which recently laid off 13 staff positions in the marketing department but also recently hired a new chief scientist and head of growth. It was those moves that attracted Hoffman to the position, TechCrunch reports. Additionally, Headspace recently overhauled the app to prompt users to check in with it every day, an effort that signifies a growing interest in being a part of employer wellness programs.


Former J&J Chairman and CEO William C. Weldon has joined the board at HeartFlow, a company that makes software that analyzes data from medical images to provide a comprehensive profile of heart health. Weldon will lead the company during its next stage of growth.

“HeartFlow is one of the most important healthcare companies I have seen during my career,” Weldon said in a statement. “By combining state-of-the art application of deep learning, extraordinary strength and depth of understanding, and experience in healthcare, HeartFlow’s game-changing, non-invasive technology has the potential to transform the care of patients with cardiovascular disease, the leading cause of mortality worldwide. This technology stands to benefit millions of patients around the world by providing personalized, predictive medicine, while significantly reducing costs to healthcare systems globally. I look forward to continuing my work with the experienced leadership team and the board to make this potential a reality.”


CareView Communications, a health technology company that specializes in digital tools for patient safety monitoring, has a new chief financial officer. Jon Freeman, a 25-year veteran in the medical device and industrial manufacturing industries who most recently served as CFO for Medafor, will lead the financial operations for CareView.

“We have been seeking a CFO for some time now and are pleased to have Jon join our CareView team,” CareView President and CEO Steven G. Johnson said in a statement. “His extensive professional history with companies like ours is sure to be invaluable to us as we work together to continue CareView's forward progress."


Health information technology company Ciox Health has appointed Paul Roma as chief executive officer. Immediately prior to this new role, Roma was the chief analytics officer at Deloitte, where he worked extensively with healthcare providers, health plans, life sciences companies and government agencies. At Ciox Health, Roma will take his expertise in leadership and growing software-based businesses to improve healthcare.

 “I look forward to joining and leading the team of talented and passionate employees at Ciox,” Roma said in a statement. “At a time when the demand for clinical data is growing rapidly, the Company is playing an increasingly pivotal role by enabling compliant access and interoperability. Ciox has built relationships with many of the key constituents in the healthcare landscape, and I believe we are positioned for exceptional growth by enabling those customers to more effectively share and derive valuable insights from clinical information. I am excited to be a part of such a dynamic company at a critical inflection point in its history.”


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