Russian entrepreneur Natalia Glazkova talks noise-canceling ECG software

At WISH in Doha Qatar last month, Glazkova was a featured young entrepreneur for her Sense2beat technology.
By Laura Lovett
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Wearable data is becoming more integrated into clinical practice, but there is one caveat, explains Sense2beat CEO Natalia Glazkova — those devices can be contaminated by a glut of data.

Sense2beat is a Russian company working on technology that eliminates interference and analyzes ECG data.

“Data that comes from wearable devices is always contaminated by noise, which can make the analysis and the interpretation of the [ECG] a lot more difficult. So our software eliminates the noises very nicely,” Glazkova told MobiHealthNews at the World Innovation Summit for Health (WISH) in Doha, Qatar last month, where she was featured as a young entrepreneur.

ECG technology has been a hot topic this year after Apple announced that its Apple Watch Series 4 would include an FDA-cleared ECG sensor

The technology goes beyond straight noise control. It helps make sense of the data and can pinpoint certain conditions.

“We do the interpretation and analyze the relations … and give the analytics, whether the person has arrhythmic events — how often he had it, for how long and what type,” she said.

The Moscow-based company has been working on the technology for over two years, but it officially became incorporated last year. Sense2beat has evolved from its original idea.

“It started with a hardware piece. We started to develop an ECG patch but then we realized the value that we bring to that solution would be the software and noise filtering, cancellation and data processing,” she said. “That is how we decided to shift to the software part.”

Glazkova is a biomedical engineer by training but her move into the wearable trackers was sparked from personal experience.

“I’ve always been interested in healthcare so when I first went for a health check monitoring and I was placed with an old fashion health monitoring device. I was just not satisfied with it and I thought that we could do a better job. So that is how we decided to develop our own training,” she said.

So what would she would tell other young entrepreneurs looking to enter the healthcare space?

“First find where good people and a good team who will go with you. Find people that are much better than you are. I was lucky with that,” Glazkova said. “The second thing is listen to the industry and mentors, and listen to people and see the response from the industry.