Welltok acquires Wellpass (formerly Voxiva) to build out Medicaid, government business

Formerly Voxiva and Sense Health, Wellpass has a long history with text messaging for health.
By Jonah Comstock
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Consumer health software maker Welltok has made another acquisition, this one a long-time player in the digital and mobile health spaces: Wellpass, the company formed in 2017 from a merger of Sense Health and Voxiva. The terms of the deal were not disclosed.

"Wellpass is a natural extension of the tremendous work we have been doing to enable health entities to activate consumers by targeting and connecting them with personalized health improvement resources," Jeff Margolis, chairman and CEO of Welltok, said in a statement. "We look forward to building on Wellpass' successful creation of consumer-first, actionable solutions that enable managed Medicaid, community focused organizations and state agencies to effectively improve the health and wellbeing of their populations."

Welltok makes consumer-facing healthcare technology. Previously the company focused on health plans, employers, and retail pharmacies. Through services like Cafewell Concierge, Welltok provides consumer health services to patients outside the healthcare system. Another acquisition, last fall's Tea Leaves Health deal, gave Welltok a foothold with provider groups as well. Now the Wellpass acquisition will expand Welltok's presence in the managed Medicaid and government markets, as well as expanding Welltok's technology suite.

Wellpass was formed in a merger last year, but the two companies that made it up have a long history in the mobile health space.

Founded in 2001, Voxiva worked with many large payers and organizations, and developed several programs for Medicaid benefit plan members that have proven popular, such as Text4baby, an educational text and video program for new mothers, and Care4life, which is aimed at people with diabetes. Most recently, with UnitedHealthcare, Voxiva launched Txt4health and Text4kids. In July 2013, Voxiva partnered with Medicare and Medicaid insurance provider Amerigroup. By April 2014 the companies announced that 100,000 members had enrolled in its program. Through Amerigroup, Voxivia’s Txt4health program was offered to Medicaid plan members in 11 states. Another Voxiva program, called Text2Quit, which is a smoking cessation platform enrolled 75,000 users as of October 2013. The platform now has users in every US state.

Sense Health launched in 2012 and has built a considerable client base in the New York City region. The company focuses on Medicaid care managers, and just over a year ago announced a deal with nonprofit Coordinated Behavioral Care’s Health Home, which oversees more than 50 Medicaid care management agencies in New York City. At the time of the merger, Sense Health counted more than 34 health systems and community-based organizations as customers.

"We are excited to join the Welltok family and bring even more value to our clients and their consumers," Paul Meyer, Wellpass CEO and Welltok's new public and community market president, said in a statement. "Welltok's end-to-end platform delivers unparalleled insights and the seamless ability for our clients, and the market at large, to connect individuals with the right resources, programming and incentives that drive action and positive outcomes for all." 

This is the latest in a long line of acquisitions for Welltok.