Manulife partners with dacadoo for enhanced customer engagement

The new functionalities on the ManulifeMOVE platform will be made available from May 2020.
By Dean Koh
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Insurance and financial services provider Manulife announced that it will be collaborating with dacadoo, a Swiss-based global digital health provider to enhance its digital offerings in Asia. The partnership will see dacadoo strengthening Manulife’s existing health engagement platform, ManulifeMOVE. 

The enhanced capabilities, which features dacadoo’s patented Health Score, will provide ManulifeMOVE’s customers a new scoring method to measure how healthy they are and what they need to do to stay healthy. According to Manulife, the enhanced capabilities will make it easier for ManulifeMOVE customers to make better health decisions by encouraging them to take simple, preventative actions, including on better nutrition, exercise and sleep habits, to improve their long-term health.

The new functionalities will be available on the ManulifeMOVE programme and accessible to policyholders in Hong Kong, Singapore and Vietnam from May 2020.

THE LARGER TREND

Last July, dacadoo worked with Sydney-based digital health company Sleepfit to integrate sleep goals designed by Sleepfit on dacadoo, MobiHealthNews reported. In March 2019, United Arab Emirates’ Daman Health Insurance and dacadoo also launched a new mobile game called Daman Tashi that encourages players to log steps and stay active, according to a report by MobiHealthNews. The platform calculates a user’s “Step Score” to provide a rough estimate of their activity level, and includes daily quests, experience points, challenges, team battles and other gamification tools for additional motivation.

ON THE RECORD

“We are delighted to be partnering with dacadoo. There is never a better time than now to take control of your health. At Manulife, our goal is to support our customers so they can live ‘everyday better’. The partnership will help us play a more significant role in supporting people’s health. This not only helps customers but also reduces the burden on public health systems,” said Anil Wadhwani, President and Chief Executive Officer, Manulife Asia in a statement.

Peter Ohnemus, President and Chief Executive Officer, dacadoo, commented: “We are very proud to be supporting Manulife in bolstering their engagement with customers in more meaningful ways. This includes educating more people on health with the Health Score, incentivizing healthy behavior and providing the tools to help them stay engaged to maintain a healthy lifestyle. This is another major commitment by one of the world’s biggest life insurers.”