Fitbit rolls out stylized wearables that aim to look like jewelry

Aside from the design aspect, the Luxe comes with an array of health-monitoring features found in Fitbit’s other trackers.
By Mallory Hackett
12:29 pm

Photo by Fitbit

Fitbit is officially rolling out its latest fitness tracker, the Luxe. It combines the health-and-wellness features of traditional Fitbit devices with stylized finishes designed to look like a piece of jewelry.

The company refers to the new tracker as its most elegant to date, one that also has the versatility to adjust to “a diverse range of wrist sizes and lifestyles for 24/7 wear.” It was created using the same techniques as in jewelry-making to give the Luxe a fashion-forward appearance without sacrificing its health capabilities, according to the announcement.

Through a partnership with the Laguna Beach-based jewelry brand gorjana, users can switch out their Luxe band for a chain-link bracelet inspired by gorjana’s Parker collection.

Aside from the design aspect, the Luxe comes with an array of health-monitoring features. It can assess users’ stress levels and give tips on how to manage them. It tracks users’ sleep while gathering insights into how to improve it.

The device continuously monitors users’ heart rates, which can be viewed in the Health Metrics dashboard alongside other metrics like breathing rate and heart rate variability.

As a fitness tracker, the Luxe also measures physical activity through Active Zone Minutes by tracking heart-rate targets during exercise. Fitbit bills this measurement as a more personalized metric, since it’s based on user heart-rate data and activity guidelines recommended by the American Heart Association.

Rounding out the product specs, the Luxe has up to five days of battery life and comes with a six-month trial of Fitbit Premium. It’s available now for preorder, and prices start at $149.95.


The intersection of fashion and fitness goes deeper than aesthetics. Research suggests the symbolic meaning behind clothes can influence the wearer’s behaviors and psychological processes.

The study examined how wearing a white lab coat influenced the participants’ performance on attention-related tasks – a characteristic that is often associated with lab coats. Those who were outfitted in lab coats demonstrated significantly better results than those wearing plain clothes.

Researchers of the study coined the term “enclothed cognition” to demonstrate the cognitive influences that fashion has on its wearers. They say this idea can be stretched into other areas, including fitness.

“It’s all about the symbolic meaning that you associate with a particular item of clothing,” Hajo Adam, one of the Northwestern University researchers on the study, told The Atlantic. “I think it would make sense that when you wear athletic clothing, you become more active and more likely to go to the gym and work out.”

Their idea seems to be catching on, since the activewear market is expected to reach $546,802 million by 2024, according to Allied Market Research.


This isn’t Fitbit’s first fashion-forward device. When it released the Fitbit Alta, the company touted it as its most stylish to date.

Garmin also recently launched a smartwatch that was specifically designed to “enhance the overall feminine aesthetic,” with smaller features.

Traditional fashion brands have begun upgrading their watches with health tech as well. Kate Spade and Fossil teamed up to launch a collection of stylized wearables.

There’s also the smart-jewelry company Ringly, which creates health trackers disguised as bangles and rings.



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