Healthcare practice marketing platform closes $7M Series A

DoctorLogic's software offering includes a range of tools designed to support website traffic and new patient acquisition for healthcare practices of varying specialties.
By Dave Muoio
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DoctorLogic, a digital marketing software platform designed for healthcare providers, has closed a $7 million round of Series A funding. The raise was headlined by Unbundled Capital.

WHAT THEY DO

Founded in 2015, the Texan startup’s platform includes a range of tools designed to increase website traffic, business awareness and patient acquisition for healthcare customers. Its repertoire includes medical search engine optimization, social media marketing, content creation and marketing, paid advertising and other offerings.

“Competition among practitioners for incremental growth is higher than ever, and the only way to get and stay on top of these demands is to move to a purpose-built software platform," Stuart Lloyd, cofounder and CEO of DoctorLogic, said in a statement. "DoctorLogic partners with medical providers to help make intelligent digitization a reality for their organizations. Our ultimate goal is to get our software into the hands of every medical practitioner in the addressable marketplace, and this investment will help us execute our vision even more rapidly and broadly.”

According to its announcement, the company has served more than 1,000 providers across general medicine, surgery, ophthalmology, orthopedics, dentistry, aesthetics.

WHAT IT’S FOR

The company is looking to augment its growing business by “aggressively” expanding its sales and marketing, and by beefing up its product development efforts.

MARKET SNAPSHOT

Besides DoctorLogic, PatientPop offers an EHR-integrated marketing service that helps doctors grow their practice, and in late 2018 raised $25 million to further grow its platform. Doctor.com helps physicians manage their online presence, and was bolstered in December 2017 when it merged with physician directory and data management service Connect Healthcare. Other companies such as Weave also include online reputation management and similar services as part of their broader focus on patient communication services.

ON THE RECORD

"Unbundled is thrilled to partner with DoctorLogic to help support the company's extraordinary growth," Unbundled Capital founder Peter Freeland, who will be joining DoctorLogic’s board, said in a statement. "We believe the market for practice growth solutions is $4 billion in the US alone and the adoption of automated software platforms like DoctorLogic while in the first inning is rapidly disrupting the legacy, people-based solutions offered by digital ad agencies."