MDLive appoints new CMO, another C-suite update for Biofourmis and more digital health hires

Also: DispatchHealth adds a new COO, and Saykara announces a new marketing VP.
By Dave Muoio
11:35 am
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Telehealth vendor MDLive has tapped Dr. Cynthia Zelis as its new chief medical officer. She comes from University Hospitals in Cleveland, where she actually handled the system's rollout of the MDLive's services while serving as VP of ambulatory operations and telehealth. That role tasked her with oversight of more than 50 ambulatory health centers and all of the system's telehealth efforts.

“Cindy is recognized industry-wide for her success in increasing both physician adoption and patient utilization of telemedicine at a large health system while maintaining quality and reducing the cost of care,” Charles Jones, MDLIVE’s chairman and CEO, said in a statement. “She brings strong leadership at a critical time for MDLIVE. The fear of contagion resulting from the COVID-19 pandemic will continue to accelerate adoption of virtual care. Accordingly, we will continue to expand our services beyond urgent care, behavioral health, dermatology, and more broadly into virtual primary care and chronic care."


DispatchHealth, a company that uses mobile technology to deliver on-demand acute care in homes and senior living facilities, has appointed Shannon Werb as its COO. Previously the president and COO of teleradiology services provider vRad, he will now be overseeing technology development, and helping scale the company as it operates in current markets and expands into new ones.

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"Now more than ever, it is critical that people have access to hospital level care in their homes," Dr. Mark Prather, CEO and cofounder of DispatchHealth said in a statement. "Shannon's proven record of improving clinical processes through technology will help us to continue innovating in an industry that is ripe for change."


Biofourmis, the maker of an AI-enabled patient-monitoring and decision-support platform, is building on the appointments of its COO and CTO at the start of the year with a third C-suite hire. Matt Borowiecki has stepped in as the company's new CFO. He comes with a resume that includes time at MassMutual, Aetna, Lehman Brothers and Morgan Stanley.

“We are thrilled to have Matt join our executive leadership team as we continue to grow the company,” CEO Kuldeep Singh Rajput said in a statement. “He has deep experience in strategic M&A and partnerships, as well as establishing scalable financial procedures – something that’s important to us, given Biofourmis’ global market presence. In addition, Matt’s experience in raising capital will be extremely valuable as we looks towards our Series C funding round.”


AI physician assistant developer Saykara has announced Joy Efron as its new VP of marketing. Going forward, she'll be overseeing the Seattle company's corporate marketing, product marketing, communications and public relations efforts.

“After emerging from stealth mode last year, we’ve seen tremendous market receptivity to our solution,” Saykara President and CMO Dr. Graham Hughes said in a statement. “By adding Joy’s depth of knowledge and expertise in healthcare information technology, her talents as a marketer, and her experience in startup environments, I have every confidence we will advance our vision of liberating physicians everywhere from the documentation burden that is driving burnout and depleting margins.”

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