Rx.Health taps Entra Health cofounder as new CEO, TestCard's swath of new appointments and more digital health hires

Also: Senior leadership hires at HealthHero and Fern Health.
By Dave Muoio
03:07 pm
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Rx.Health, a Mount Sinai spinoff working on an app prescription platform for enterprises, has named Richard Strobridge as its new CEO.

He's perhaps best known within digital health as the cofounder and CEO of connected blood glucose monitoring-device company Entra Health, which was sold to CRF Health in 2016. After a few years there as VP of healthcare, Strobridge founded and helmed Nextbridge Health, a marketplace platform for businesses seeking various healthcare and clinical research products and services.

“Rx.Health’s offerings have rapidly expanded during COVID to engage more than a million patients in digital monitoring and virtual care, as well as enrollment in real-world registries," Dr. Ashish Atreja, scientific founder of Rx.Health and CIO for the Department of Medicine at the Icahn School of Medicine at Mount Sinai, said in a statement. "Rick is a leader in digital monitoring and is well positioned to build on Rx.Health digital health formulary and EHR integration to create DTx Centers of Excellence through co-innovation with partnering health systems, health plans, and biopharma.”


TestCard, maker of a mobile-enabled home urine-testing platform, has announced a bevy of new appointments within its upper levels, chief of which being its new chairman, Howard Meitiner. The company's decision was based on his long tenure in the retail consumer health space, which included CEO positions at Sephora and Phoenix House.

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Stepping into the chief medical officer position will be Andrew Vallance-Owen, a trained surgeon who held the same role at Bupa Hospitals and the Bupa Group and now serves as chairman of the Private Healthcare Information Network.

Meanwhile, Chris Craig-Wood, a founder investor of TestCard, will take over as the company's chief commercial officer. He most recently held \managing director and head of equity finance roles within Hong Kong-based UBS.

Finally, Simon Lints – a veteran of J.P. Morgan, Saudi International Bank, UBS, Schroders Wealth Management and others – has been tapped as TestCard's head of Asia Pacific.

“We have been on an extraordinary journey over the past couple of years," TestCard CEO Luke Heron said in a statement. "These appointments to the Board are a testament to the company’s ambition. All four bring an unrivaled wealth of knowledge and expertise, which will help TestCard continue to grow as it delivers its disruptive at-home healthcare solution to the market across multiple territories.” 


Newly launched remote digital consultation provider HealthHero also had its own slew of appointments this month. First on the list is COO Aseem Sadana, who comes to HealthHero from enterprise cloud software company IMImobile. He also worked with HealthHero CEO Ranjan Singh roughly a decade ago on a travel booking service called isango.

Following Sadana are two new appointments to advisor positions within the company. Dr. Jonathan Hill, a physician, cardiologist and researcher, will provide the company with insight on medical affairs. Sam Shah, founder and director of the Faculty of Future Health at Ulster University, will advise HealthHero on all things involving the U.K.'s National Health System.

“HealthHero is growing fast and I’m really pleased to welcome Aseem, Jonathan and Sam onboard at such a crucial time," Singh said in a statement. "HealthHero already covers over 4.5 million lives at launch, and since the onset of COVID-19 we have seen demand for our U.K. and Republic of Ireland services increase by over 300%. We have an ambitious vision to become not only the largest digital healthcare provider in Europe, but to transform the digital healthcare space. I look forward to achieving this together.” 


Virtual musculoskeletal pain program company Fern Health announced last week two new senior hires: Dr. Shaheen Lakhan as head of clinical, and Patrick Conroy as head of engineering.

Lakhan was trained at the Cleveland Clinic and Massachusetts General Hospital. He's spent time as a faculty member at Harvard Medical School and Case Western Reserve University. He was chief of pain management at Virginia Tech's Carilion Clinic, and within the industry held the titles of medical director of clinical development at Sage Therapeutics, as well as VP and head of R&D at the Learning Corp. – Digital Health Corp.

Conroy, meanwhile, has two decades of security, privacy, systems architecture and HIPAA experience under his belt and has headed teams during six acquisitions, according to Fern.

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