Acquity Group

By Brian Dolan 05:58 am January 6, 2015
According to a recent survey of 24,000 consumers in 24 countries, about 8 percent now own wearable fitness monitors and 6 percent own a wearable health monitor. The Accenture survey was conducted online between October and November. Respondents were aged 14 and older. Snippet of Accenture Survey Results from "Engaging the Digital Consumer in the New Connected World" According to the survey, 12...
By Aditi Pai 05:07 am November 13, 2014
Thirteen percent of consumers plan to purchase a health or fitness wearable device within the next year, according to a survey of 2,000 consumers from Acquity Group, a subsidiary of Accenture. Acquity Group questioned consumers about all internet of things (IoT) technologies, which the company defines as everyday devices that connect to the internet through embedded sensors and computing power...