activity tracking device

By Dave Muoio September 27, 2017
Garmin’s upcoming effort to woo younger customers will have the support of some big brands, as the company announced today that its vivofit jr. 2 wearable activity tracker will prominently feature Minnie Mouse, Captain America, and other Disney licensed characters. “Disney is committed to creating healthier generations, and we’ve worked with Garmin to make healthy living fun with a wearable...
By Heather Mack May 8, 2017
As the saying goes, we are what we eat. But studying exactly how people consume, use and burn calories – and which foods impact them and how – has been historically difficult due to many simple reasons, including everything from inaccurate calorie counting to plain old forgetfulness or even dishonest reporting. Accordingly, a number of startups have risen up to develop wearable devices that do...
By Aditi Pai May 16, 2016
Wearable tracking device shipments reached 19.7 million units in the first quarter of 2016, up 67 percent year over year from 11.8 million units. Two areas where the market showed continued growth are smart watches and basic wearables, which are devices that don’t run third party applications. "The good news is that the wearables market continues to mature and expand," IDC Wearables Research...
By Aditi Pai April 13, 2016
Electronics company Logitech has acquired wireless earbud company Jaybird for $50 million in cash, according to the Verge.  In addition to the suite of sporty wireless buds that Jaybird sells, the company also offers a wristworn activity tracker, called Reign, but that product line was not the focus for the acquisition. “We see it all around us everyday – people love to listen to music everywhere...
By Aditi Pai March 30, 2016
New York City-based smart jewelry company Ringly, has announced a new line of devices, bracelets, that in addition to notifying the user of calls, texts, and emails, also track activity -- specifically, step count. The company’s first line of jewelry, smart rings, connect to the wearer's smartphone and alert them about different app notifications by vibrating, but the rings didn’t offer any...
By Aditi Pai March 8, 2016
A Fitbit survey of 200 CEOs that run companies with between 1,000 and 10,000 employees found that 88 percent of respondents already offer employees some kind of wellness program.  When asked whether a social event or a wellness program would more effectively reduce stress in their workforce, 80 percent of CEOs said a wellness program and just 20 percent said an event. The survey also found that...
By Aditi Pai February 29, 2016
Fitbit revealed in its annual report that it ended up buying fitness coaching app FitStar last year for about $24.8 million because it didn't end up having to pay the earnout of $7.7 million. Fitbit confirmed that it had acquired FitStar in March 2015. Shortly after the news broke, an SEC filing suggested that Fitbit spent at least $17.8 million the acquisition.  When the company went public a...
By Aditi Pai February 23, 2016
Fitness device tracker company Fitbit saw its revenue more than double in 2015 compared to the year before. The company’s revenue in 2015 reached $1.8 billion, up 149 percent from $754 million in 2014, according to the company's year-end results. Last year, Fitbit sold 21.4 million devices in total and added 18 million new registered device users, bringing the total number of registered device...
By Aditi Pai January 5, 2016
Misfit has unveiled a new activity tracking device that is cylindrical in shape instead of round like Misfit’s other trackers. This is the first device the company has launched since Fossil acquired Misfit late last year. Similarly to Misfit 2, Ray has a three-axis accelerometer and a vibration feature that reminds users to get up and move throughout the day, notifies them of a call or text, and...
By Aditi Pai January 5, 2016
Fitbit has launched its newest and arguably most stylish fitness tracking device, called Blaze, which offers similar functionality to a smartwatch. Blaze has a color display and offers on-screen workouts, powered by FitStar, a company Fitbit acquired last year. Similar to Surge, the device also provides users with workout summaries, call and text notification, and music control. Blaze has a five...