July 28, 2011
Health insurer Highmark plans to launch a new mobile app for its members early next year, Lisa Fitting, Director of Digital Client Engagement at Highmark told attendees this morning at the World Congress Leadership Summit on mHealth in Boston. Highmark partnered up with A.D.A.M. last year to build a pilot app called Health@Hand based on A.D.A.M.’s Medzio app.
Health@Hand was similar to Medzio but...
August 11, 2010
This week Pittsburgh, Pennsylvania-based health insurance provider Highmark Blue Cross Blue Shield launched an iPhone app, Health@Hand, co-developed with ADAM and based on that company's Medzio application. How is Health@Hand different from Medzio? Health@Hand was customized with specific information for Highmark members that enables them to find healthcare services and physicians available...