Adidas

By Laura Lovett February 27, 2018
Wearable giant Fitbit and fitness apparel company Adidas have just released their latest running-specific training wearable, the Fitbit Ionic: Adidas edition. The product was born out of a partnership between the two companies, which was announced last year, and is a combination of Fitbit Ionic and Adidas’ Train app.  “As the leading global wearables brand synonymous with health and fitness,...
By Jonah Comstock December 20, 2017
When Adidas bought Runtastic for $240 million in 2015, the fitness giant was pretty obviously playing catchup. The company had just watched Under Armour, a relative upstart in the sports apparel world, spend $710 million on three of the biggest fitness apps on the market: MapMyRun, MapMyFitness, and Endomondo. Less than a year later, Japanese shoe brand ASICS would snap up Runkeeper for $85...
By Dave Muoio December 15, 2017
Adidas has ended the business unit responsible for development of its fitness watches, sensor-enabled footwear, and other wearable devices, the Portland Business Journal first reported earlier this week. The decision to close the unit will affect 74 staff positions within the company, according to the reports. Among these were data scientists, experience designers, algorithm developers, and...
By Heather Mack March 28, 2017
Consistency and dedication may the hallmarks of success for fitness, but that doesn’t mean the apps to support exercise or diet need to be narrow in their focus. Operating on the idea that consumers want flexibility in how they pursue their health goals, Adidas has released a new app that offers a wide variety of content and tracking for multiple aspects of health.    All Day, which is now...
By Aditi Pai May 13, 2016
Adidas has reached a confidential settlement with Baltimore, Maryland-based Under Armour and one of its fitness apps, MapMyFitness, in a patent infringement lawsuit, according to Forbes. The claims against Under Armor have been dismissed and Adidas agreed to grant Under Armour as well as MapMyFitness a license to use its patents for an undisclosed price. Adidas sued Under Armour, in February 2014...
By Aditi Pai April 5, 2016
Adidas has partnered with Interactive Health Technologies (IHT), which offers a health tracking system designed specifically for grade school physical education (PE) courses, to launch Zone, a wristworn activity and heart rate tracking device. Zone is a durable activity tracking device that monitors a student’s heart rate throughout the day.  A display on the device’s screen allows users to see...
By Aditi Pai February 12, 2016
Beginning in 2013 with Under Armour’s MapMyFitness acquisition, a number of retailers have acquired health or fitness app companies. Under Armour itself bought two other health apps. And in the past couple years, there have been at least three other retailers that made health app acquisitions, including The Honest Company, Adidas, and Asics. The Honest Company is an online retailer, Adidas, Asics...
By Jonah Comstock February 12, 2016
Boston-based FitnessKeeper, maker of the Runkeeper app, has announced an agreement to be acquired by Japanese apparel company ASICS for $85 million, MobiHealthNews has learned.  "Partnering with ASICS to fulfill [our] vision together makes a ton of sense," Runkeeper founder and CEO Jason Jacobs wrote in a Medium post announcing the deal. "We both have deep roots in and focus on running as a core...
By Jonah Comstock October 19, 2015
The Nike Training Club app Since Under Armour created its Connected Fitness platform with three major fitness app acquisitions, it has thrown down the gauntlet when it comes to owning online engagement and sales. Adidas made it clear in the summer, with its $240 million acquisition of Runtastic, that it was willing to play Under Armour's game. But what about Nike, the company that was the...
By Jonah Comstock September 4, 2015
Runtastic, the Austrian fitness app company that was recently acquired by Adidas, announced its second wearable fitness tracker, the Runtastic Moment. The Moment, which has both a watch and fitness tracking capabilities, is a follow-up to the Runtastic Orbit wearable launched last summer. “Over the past few years, we have seen the majority of players in the health and fitness space – Runtastic...