adoption numbers

By Jonah Comstock 11:50 am August 26, 2013
RunKeeper's app. A casual mention tucked into the press release on Nike's latest ad campaign sparked some interest from The Next Web last week, as Nike revealed that its Nike+ ecosystem now has more than 18 million users. While that statistic certainly sounds impressive, it might be helpful to put it in some context. Many fitness companies -- particularly device makers like Fitbit and Jawbone...