Advertising Standards Authority

Natural Cycles app.

Source: Natural Cycles

By Leontina Postelnicu 10:53 am August 29, 2018
The UK’s Advertising Standards Authority (ASA) has found a Facebook ad describing Natural Cycles as a "highly accurate contraceptive app" and a "clinically tested alternative to birth control methods" to be misleading after receiving three complaints about the paid-for post. The Swedish company said it removed the ad, which ran for approximately four weeks in mid-2017, as soon as it was notified...
By Dave Muoio 04:15 pm August 2, 2018
Natural Cycles, an app that bills itself as a contraceptive and fertility tracker, has again found itself the target of regulatory investigation due to claims made in its advertisements. According to the Guardian, the UK’s Advertising Standards Authority has kicked off a formal investigation into the Swedish company after receiving three complaints regarding the app and its paid advertising on...