Argus Insights

By Jonah Comstock 12:07 pm March 29, 2016
We tend to think of activity tracking devices and the companion apps that process their data as single product offerings. But a new report from Argus Insights suggests that perhaps the users of these devices don't see them that way. Argus, which looks at consumer reviews and social data to analyze "mindshare", reports that the baseline level of consumer enjoyment (what Argus calls "delight') of...
By Jonah Comstock 02:00 am November 18, 2015
In advance of the start of the holiday shopping season, Argus Insights has released a report on consumer perception and demand for wearables, based on the research firm's analysis of 6,000 global reviews and social media conversations. As expected, Apple Watch tops the demand for consumer smartwatches, but surprisingly Fitbit didn't top the dedicated fitness tracker category -- it came in second...
By Aditi Pai 11:20 am August 27, 2015
The demand for wearable devices, which include fitness bands, smartwatches, smart glasses, and other sensor-enabled devices, has decreased after reaching a high point in January, according to an Argus Insights report compiled from approximately 328,000 consumer reviews since January 2014. Argus explained that over the last 18 months, the wearable market has grown significantly. Demand was slow at...
By Aditi Pai 10:25 am June 3, 2015
The wearable device market grew in Q1 for the eighth consecutive year, according to a report from research firm IDC. Approximately 11.4 million wearables were shipped in the first quarter this year, which is a 200 percent increase from the 3.8 million wearables shipped in the first quarter last year. "Bucking the post-holiday decline normally associated with the first quarter is a strong sign for...
By Jonah Comstock 07:54 am May 21, 2015
A new report from analyst firm Argus Insights suggests that, while Fitbit is the clear leader in the fitness tracking device space, within the larger market, which includes smartwatches, its market share may be slipping away -- bad news for a company on the brink of IPO. Fitbit's mindshare in the overall wearables market, as measured in consumer reviews. Argus doesn't track unit sales or...