BJ Fogg

By  Brian Dolan 09:58 am July 22, 2014
Fogg speaking at SXSW last year Retail pharmacy company Walgreens is bolstering its rewards program by training some of its pharmacists and online customer reps in Stanford psychologist and mobile health expert Dr. BJ Fogg's behavior change methodology, called Tiny Habits. Over the years Fogg has had considerable influence in mobile health through his advisory services to industry, published...
By  Brian Dolan 11:51 am July 30, 2012
The past year has included the launch, recall, and still-imminent-launch of a handful of activity tracking devices: Nike's FuelBand, Jawbone's UP, and the Basis Band, respectively. (Update: Jawbone doesn't consider its "no questions asked" voluntary full refund offer to Jawbone UP users a "recall" since the device did not pose safety issues, a spokesperson tells MobiHealthNews.) Jawbone made...
By  Brian Dolan 05:21 pm March 16, 2011
This week during a panel focused on mobile health apps at the South By South West (SXSW) event in Austin, Texas, the four panelists offered up a handful of "landmines" that are currently embedded in the way developers and service providers are approaching mobile health. The session was titled: Health -- Is there really an app for that? and it was moderated by Edelman's Gigi Peterkin and included...
By  Brian Dolan 01:25 am May 27, 2010
This week concludes another trip out to California -- this time for the incredibly worth-while Mobile Health 2010 event produced by Stanford University's Persuasion Lab and hosted by behavior change guru BJ Fogg. The two-day, single-track sessions focused mostly on research findings and practical strategies for leveraging existing mobile technology to bring about behavior change and healthier...