connected exercise equipment

By Dave Muoio 01:31 pm June 30, 2020
Exercise apparel company lululemon athletica announced yesterday that it will be acquiring Mirror, an in-home fitness-content-streaming platform, for $500 million in a deal slated to close at the end of the second fiscal quarter. lululemon said in its announcement that Mirror will continue to operate as a standalone company underneath its new parent. Launched in 2018, Mirror had raised roughly $...
By Dave Muoio 12:05 pm June 17, 2020
Hydrow, maker of a connected rowing exercise machine for consumers, has announced $25 million in new investments, bringing the company's total capital raise to $52 million. L Catterton led the raise, which also included support from prior backers such as Rx3 Ventures. WHAT THEY DO Launched last spring, Hydrow’s consumer device delivers an in-home rowing workout supported by live or on-demand...
By Dave Muoio 11:37 am May 15, 2019
Hydrow, maker of a connected rowing exercise product for consumers, has added an additional $7 million to a $20 million Series A round led by L Catterton announced back in February. The add-on funding came from Rx3 Ventures, Wheelhouse, The Raptor Group and The Yard Ventures. In addition, the digital fitness company said in its announcement that has begun shipping its product to 1,000 Indiegogo...
By Jonah Comstock 02:50 pm April 8, 2019
Connected fitness company Tonal has raised $45 million in Series C funding, bringing the company’s total funding to $90 million. The Growth Fund of L Catterton led the round. Additional investors included Evolution Media, Shasta Ventures, Mayfield, and Sapphire Ventures, as well as tennis star Serena Williams’ new venture fund Serena Ventures. WHAT THEY DO Tonal offers a special connected...