The Nike Training Club app
Since Under Armour created its Connected Fitness platform with three major fitness app acquisitions, it has thrown down the gauntlet when it comes to owning online engagement and sales. Adidas made it clear in the summer, with its $240 million acquisition of Runtastic, that it was willing to play Under Armour's game.
But what about Nike, the company that was the...
In the company’s second quarter earnings call, Under Armour CEO Kevin Plank told investors that Under Armour is the ideal company to create a connected health dashboard for consumers.
“The fact that consumers have no barometer for their health today is a mistake and frankly that’s where we see this massive opportunity and we feel we’re the best ones to take advantage of it,” Plank said. “Really...
Under Armour continues to grow its membership base for what it's calling its Connected Fitness business -- the three apps the company acquired in the past two years as well as its existing UA Record app -- even as the company explores its new acquisitions and plots a course forward, according to the company's first quarter earnings call. Under Armour bought MapMyFitness for $150 million in...
BodyMedia has raised more than $2.7 million in a recent round of funding that it hopes will soon hit $10 million, according to an SEC filing that MedCity News spotted. The company stated that the first equity sales occurred on March 13, 2012. So far the round of funding has included participation from four investors, according to the regulatory document.
BodyMedia's last round of funding,...
Fitlinxx Actiped clip-on activity monitors
Boston-based Partners HealthCare and its Center for Connected Health recently announced plans to expand its connected fitness program, Partners Step It Up, to six Boston public schools this years. The healthcare system made the announcement at a visit to one of the schools with US HHS Secretary Kathleen Sebelius. The expansion builds on a pilot launch...
It's come up again.
"I am studying the wireless healthcare market and wanted to understand if there is any difference between wireless healthcare and mobile healthcare (m-health) market," reads the question on the popular LinkedIn Wireless Health group's message board.
Some of the responses are expected, others are, shall we say, interesting:
"Generally, m-health uses mobile cellular technology,...
San Francisco-based health and wellness startup, Basis just closed $9 million in a first round of funding led by Norwest Venture Partners and Doll Capital Management, according to a report at Venture Beat. Basis, previously known as PulseTracer, offers a wrist worn device called Basis Band that measures the wearer's heart rate and other vital signs. Basis also plans to allow third party...
