connected workout

By Dave Muoio 01:33 pm December 11, 2019
The ink has settled on a $200 million growth equity investment for in-home fitness streaming platform iFit, the company’s parent ICON Health & Fitness announced today. Pamplona Capital Management led the raise. WHAT THEY DO iFit — which shares its parent company with workout machine makers NordicTrack, ProForm and Freemotion — has built a streaming platform for use on these companies’...
By Dave Muoio 04:06 pm October 30, 2019
Mirror, a fitness content streaming device that users can hang and use like a traditional full-length mirror, has raised $34 million more in a Series B-1 funding round headed by Point72 Ventures. Others now backing the startup include athletic apparel retailer lululemon, LionTree LLC and individual backers including Karlie Kloss, Kevin Huvane and Steve Lockshin. Prior investors Spark Capital and...
By Dave Muoio 09:08 am July 15, 2019
Echelon Fitness Multimedia, maker of Echelon Fit connected spin bikes and on-demand digital workouts, has received an infusion of growth capital from North Castle Partners. The companies declined to specify the size of this investment, but told MobiHealthNews that it brings Echelon’s business to a total value of $100 million. WHAT THEY DO On the surface, Echelon Fit — a standalone entity launched...
By Dave Muoio 11:15 am June 18, 2019
This morning, consumer tech retailer Best Buy announced that it has expanded its arsenal of connected fitness products for consumers. Ranging from in-home exercise systems with live classes to smart exercise recovery devices, the new offerings are now available through the retailer’s online storefront, and will also be found in dedicated fitness spaces coming to more than 100 stores before the...