consumer adoption digital health

By Brian Dolan 10:23 am October 16, 2015
The more than 76 million baby boomers in the US are a ripe market for companies building digital health devices and services, but few such companies have successfully designed their offerings for the demographic. That's one of the preliminary conclusions of a recently published California HealthCare Foundation report called Baby Steps: Will Boomers Buy into Mobile Health?, written by Laurie Orlov...