consumer engagement

By Heather Mack September 20, 2016
Even though more people than ever are using digital tools to manage their healthcare – from comparison shopping medical service to purchasing insurance – that doesn’t mean they like it, or even fully understand it. In fact, most Americans have a limited knowledge of basic health insurance terms or the cost range for specific medical services. According to a new poll of 1,011 US adults by...
By Jonah Comstock October 1, 2014
Health insurers need to make a change fast, according to a new report from investment firm the Psilos Group. The group's 2014 Healthcare Outlook report contends that the shift in insurers' customer base from mostly employers to mostly individuals, spurred by the Affordable Care Act, will lead to a major shift in how the insurance market works. “The health insurance industry’s 50-year legacy as a...
By Aditi Pai August 12, 2014
Although one third of consumers who own wearable devices stop using them within six months, the rate of adoption of smart wearable technology has increased, according to a survey of 1,700 device owners from Cambridge, Massachusetts-based Endeavour Partners. In the survey, Endeavour Partners only looked at wearable trackers worn persistently throughout the day and avoided wearable trackers that...
By Brian Dolan April 8, 2014
Dr. Pete Hudson A little more than two years after Aetna acquired popular mobile health app-maker iTriage, its cofounders -- two emergency medical doctors -- Peter Hudson and Wayne Guerra have quietly left the health insurance company, MobiHealthNews has learned. A departure after a two-year earnout is a fairly common length of time for a startup founder to remain with their company's buyer,...