August 27, 2019
There is no shortage of fertility apps out there for women looking to get - or not get - pregnant. However, when it comes to figuring out the best options for fertility, one-size-fits-all might not be the best method. New research out of Nature Digital Medicine found that only 13% of women had menstrual cycles that are 28 days in length. Authors of the large-scale study, published this week,...
August 29, 2018
The UK’s Advertising Standards Authority (ASA) has found a Facebook ad describing Natural Cycles as a "highly accurate contraceptive app" and a "clinically tested alternative to birth control methods" to be misleading after receiving three complaints about the paid-for post.
The Swedish company said it removed the ad, which ran for approximately four weeks in mid-2017, as soon as it was notified...
August 10, 2018
The FDA announced today that it will allow marketing of Natural Cycles’ contraception app in the US for pre-menopausal women aged 18 years and older. Previously approved in the UK and currently the subject of investigation by multiple regulatory agencies, the algorithm-driven app helps users track their menstrual cycle and informs them when they are most fertile.
“Consumers are increasingly using...
August 2, 2018
Natural Cycles, an app that bills itself as a contraceptive and fertility tracker, has again found itself the target of regulatory investigation due to claims made in its advertisements.
According to the Guardian, the UK’s Advertising Standards Authority has kicked off a formal investigation into the Swedish company after receiving three complaints regarding the app and its paid advertising on...