October 24, 2013
Alexandra von Plato
Patients of doctors who use mobile apps in the exam room are more likely to use apps themselves, and more likely to switch medications, according to a new study from communication firm Digitas Health.
In Digitas Health's study of 2,000 patients and caregivers, they found that 33 percent of respondents reported that either they or their physician had used a mobile device at...
July 1, 2013
A mobile app released last year by Pfizer.
A staggering 90 percent of chronic patients in the US would accept a mobile app prescription from their physician, as opposed to only 66 percent willing to accept a prescription of medication, according to a recent survey from health communications firm Digitas Health. Digitas presented preliminary research findings at a recent event in London, PMLiVE...
April 2, 2012
About 33 percent of people with smartphones in the US tracked their diet or their exercises with their mobile devices, a comScore representative told The New York Times this week. ComScore said that for tablet users the numbers climb a bit: 35 percent used the devices to track diet and 39 percent used tablets like the iPad to track their exercise. The research firm also stated that about 100...
January 3, 2012
Marty DeAngelo, vice president and director of interaction design at Digitas Health, believes that pharmaceutical companies are failing to capitalize on the rise of the mobile channel as a way to reach consumers and healthcare professionals. In a column over at MediaPost, DeAngelo claims that of the top 25 drug brands in 2010, only three had mobile websites as of December 2011.
"Plavix has a...