August 20, 2009
In the fall of 2004, news broke that Best Buy planned to launch a new chain of retail stores, called Eq-Life, that targeted middle-age women shoppers. Eq-Life would help them access technology and resources to manage their family's health. At the time, a Best Buy spokeswoman said that Eq-Life was serving an "uncharted industry."
After about 18 months of lackluster sales at the original...