femtech

By Mallory Hackett 12:02 pm August 6, 2020
Health and fitness technology company FitTrack launched today its new smart scale designed for moms-to-be, called FitTrack Beebo. The maternity scale is programmed with four modes – infant, pregnancy, athlete and general mode – and has 17 different health metrics that it can measure. Beyond telling users their weight and body mass index, the scale measures muscle mass, hydration level, obesity...
By Mallory Hackett 12:02 pm August 4, 2020
Despite femtech’s recent growth in the digital health sector, only 3% of the digital health deals in the U.S. since 2011 have focused on women’s health, according to a new report from Rock Health. Of that percentage, a majority of the funding has gone to companies targeting fertility, pregnancy or motherhood. Rock Health says that 65% of all femtech funding has gone to these areas, while less...

Photo credit: Clue Health

By Laura Lovett 02:46 pm July 20, 2020
Berlin-based Clue was one of the early companies in the femtech world. Founded in 2012, to date it has raised just under $30 million. Today it named Dr. Lynae Brayboy its first chief medical officer.  A trained OBGYN, with a specialty in reproductive endocrinology and fertility, Brayboy has a long history of working in women’s health and a track record of studying femtech products.  “When I was...
By Sophie Porter 02:10 am July 14, 2020
Health tech innovations are not only pioneering the ways people access healthcare, they also provide a platform for people to understand more about their bodies. This is especially true for women, who are worse affected by the limitations of health and sex education, and so are key targets for these kinds of opportunities. The innumerable possibilities of health tech illustrate the potential for...
By Laura Lovett 01:33 pm July 8, 2020
Infertility is a fairly common problem in the US. The CDC reports that about 10 in every 100 women in the country has difficulty becoming or staying pregnant. This has given rise to the emerging ‘FemTech’ industry, and in particular fertility tech, digital products designed to support individuals looking to get pregnant. Recently, venture capital firm Octopus released a report outlining the...
By Laura Lovett 02:32 pm June 30, 2020
While the femtech industry is still very much in the early years, the investor dollars have been pouring in. Last week, at Women of Wearables’ femtech forum, a panel of investors sat down to talk virtually about the state of female focused digital health.   “I don’t think it’s painting something pretty and putting makeup on it. It’s a true data gap we have,” Sophia Bendz, partner at Atomico, said...
By Laura Lovett 04:03 pm June 25, 2020
Historically, women have been underrepresented in clinical trials, however, that paradigm is changing. This shift is mainly due to policy changes in the last three decades, but today many innovators are also seeing a role for tech to play in closing this gap.  This morning MobiHealthNews sat down with a panel at Women of Wearables’ FemTech Forum to moderate a discussion about the gender gap in...
By Mallory Hackett 02:57 pm June 18, 2020
AARP Innovation Labs announced the winners of its Hacking Menopause Challenge, which aimed to create noninvasive tools to combat common menopause symptoms, such as hot flashes, fatigue and sleep disorders. EloCare won the top prize of $5,000 for the best two-system solution. Pride Chill and NYX Systems each collected $4,000 for the best one-system solution and the best retail-directed one-system...
By Laura Lovett 02:52 pm June 3, 2020
Digital women’s health platform Maven announced that it has acquired parent-child relationship app Bright Parenting for an undisclosed sum. As part of the deal, Bright Parenting’s app will be embedded into Maven’s upcoming pediatrics and parenting program.  Bright Parenting is focused on helping parents form better relationships with their child. The tool specifically focuses on bonding with...
By Laura Lovett 04:07 pm March 11, 2020
Women’s health company Proov got the FDA green light for its at-home ovulation testing kit.  Users can send away for the kit and get test strips, which can determine the presence of progesterone metabolite PdG in urine, which is linked to a woman's ovulation cycle.  The test was developed to help women find out if they are ovulating on a regular basis.  In the spring, the company will roll out...