Fitbit Ace

By Dave Muoio March 6, 2019
Fitbit has pulled back the curtain on its latest collection of health and fitness wearables. Chief among these is a scaled back take on the company’s popular Versa smartwatch called the Fitbit Versa Lite. Other new device announcements include a second version of the kid-focused Fitbit Ace, as well as wider consumer availability of the previously revealed Fitbit Inspire and Fitbit Inspire HR. In...
By Jonah Comstock June 11, 2018
Fitbit has officially launched the Fitbit Ace, the company's first activity tracker designed for children, specifically kids ages 8 and older. The band was first announced in March. "As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to embrace a healthy and more active lifestyle,” Fitbit CEO James Park said at the time. “It can be hard to...
By Laura Lovett May 3, 2018
Despite the expected declining sales numbers, Fitbit affirmed its focus on digital health, during its Q1 earnings call. In particular the company is now looking to its latest Google collaboration, where the two companies will work on refining EHRs to give clinicians a more comprehensive look into patient data, to speed up innovation in the digital health space.  “First, Fitbit and Google are...
By Laura Lovett March 13, 2018
Come this spring adults won’t be the only ones with their own line of Fitbit trackers. The company recently announced a new set of products including the Fitbit Ace, which is a tracker designed for children 8 years old and up, as well a much anticipated new smartwatch, the Fitbit Versa.  “As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to...