October 31, 2017
Fitbit’s wearables are at the heart of recent announcements from diabetes self-management platform One Drop and the City of Santa Monica’s Office of Civic Wellbeing. The first reveals an upcoming integration that will allow users to view Fitbit device data from within the One Drop Mobile app, while the latter describes a public health initiative that will provide residents of the city with Fitbit...
March 6, 2017
It may not be the smartwatch competitor promised on a recent earnings call, but Fitbit did announce a new device today that combines the advantages of two of its existing trackers. With the Fitbit Alta HR, the wearables company has added the PurePulse heart rate tracking technology from devices like the Fitbit Charge HR to the slimmer fashion-forward Fitbit Alta. The new version of Alta also adds...
August 30, 2016
Though rumors have been circulating for some time, Fitbit officially announced its new versions of the Fitbit Flex and Fitbit Charge devices yesterday. At the same time, the company announced new Fitbit app features and a new line of designer devices.
The biggest difference between the Fitbit Flex 2 and the Fitbit Flex is that the new device is sufficiently water-resistant to be worn while...
May 5, 2016
On yesterday’s Q1 earnings call, Fitbit CEO James Park spoke quite a bit about his product’s potential for a wider role in healthcare. He highlighted the device’s popularity among researchers, the recent Dana Farber study, and even the anecdote of the device being used to make a treatment decision about a patient’s atrial fibrillation. But he didn’t stop there.
“We are learning that lack of...
April 28, 2016
Fitbit has inked a online retail deal with Tmall.com, a site operated by China-based ecommerce giant, Alibaba to sell its devices.
“Alibaba is the gateway to China for international brands seeking to access one of the world’s largest consumer markets, and we are pleased to announce this partnership to provide Chinese consumers greater access to Fitbit products,” Hao Li, GM of 3Cs Business Unit of...
April 4, 2016
Fitbit announced last week that in its first month of selling its two newest device: Fitbit Blaze and Fitbit Alta devices, it has sold 1 million of each. Additionally, during that time frame, the company says the Blaze was the best-selling device in the smartwatch category on Amazon.
“At Fitbit, we continue to focus on developing innovative and motivating fitness-first products that our customers...
February 3, 2016
Fitbit has launched a new activity tracking device, called Fitbit Alta, which it calls its most stylish to date. The device is available for preorder now and is expected to ship in early March.
“Fitbit Alta will turn heads as our most fashionable device yet,” Fitbit CEO James Park said in a statement. “The attractive, versatile design of this new fitness tracker fits seamlessly into daily life –...