Fitbit Blaze

By Jonah Comstock May 5, 2016
On yesterday’s Q1 earnings call, Fitbit CEO James Park spoke quite a bit about his product’s potential for a wider role in healthcare. He highlighted the device’s popularity among researchers, the recent Dana Farber study, and even the anecdote of the device being used to make a treatment decision about a patient’s atrial fibrillation. But he didn’t stop there. “We are learning that lack of...
By Aditi Pai April 28, 2016
Fitbit has inked a online retail deal with Tmall.com, a site operated by China-based ecommerce giant, Alibaba to sell its devices. “Alibaba is the gateway to China for international brands seeking to access one of the world’s largest consumer markets, and we are pleased to announce this partnership to provide Chinese consumers greater access to Fitbit products,” Hao Li, GM of 3Cs Business Unit of...
By Jonah Comstock April 4, 2016
Fitbit announced last week that in its first month of selling its two newest device: Fitbit Blaze and Fitbit Alta devices, it has sold 1 million of each. Additionally, during that time frame, the company says the Blaze was the best-selling device in the smartwatch category on Amazon. “At Fitbit, we continue to focus on developing innovative and motivating fitness-first products that our customers...
By Aditi Pai January 5, 2016
Fitbit has launched its newest and arguably most stylish fitness tracking device, called Blaze, which offers similar functionality to a smartwatch. Blaze has a color display and offers on-screen workouts, powered by FitStar, a company Fitbit acquired last year. Similar to Surge, the device also provides users with workout summaries, call and text notification, and music control. Blaze has a five...