November 21, 2019
Earlier this month Google announced its plans acquire Fitbit for roughly $2.1 billion, shaking up the wearable industry, opening up a number of questions about exactly what lies ahead, and what an integration of the two companies looks like.
But the wearables company has long planted its roots in a handful of different markets and business strategies — consumer trackers, health plan partnerships...
March 4, 2019
The fourth quarter of 2018 was a good one for Fitbit, with CEO James Park sharing news last week of the the device maker’s first year-over-year increase in sold devices since 2016. The company’s latest investor call touched upon many familiar themes, such as the shift from fitness trackers to smartwatches, but also suggests that Fitbit is viewing its health-focused services as an increasingly...
November 5, 2018
Fitbit’s push into the smartwatch and health space appears to have been a wise one, as the company announced during its earnings call that revenue has matched and in some cases surpassed expectations in the third quarter of 2018.
The wearable maker reported 3.5 million devices sold and $394 million in revenue during the quarter, sales that the company noted came not only from fitness trackers but...
Fitbit Medical Director John Moore. Photo by Christopher Huang.
October 19, 2018
Part of the value — and fun — of conferences like Connected Health Conference is seeing all the newest technologies debuting in the space, but sometimes tech evangelists need to be reminded of the limits of technology. That’s what speakers from both Fitbit and Johnson & Johnson shared this morning at the show.
“When I started in this space, there was a tremendous amount of excitement about...
September 19, 2018
Fitbit on Wednesday announced Fitbit Care. Born directly from its acquisition of Twine Health earlier this year, Fitbit Care is a connected health platform for health plans, employers, and health systems.
Utilizing Fitbit’s wearable devices, Fitbit Care combined health coaching and virtual care to help improve disease management and prevention by leveraging Twine’s health coaching services.