Fitbit Health Solutions

By Dave Muoio March 6, 2019
Fitbit’s busy morning may have been headlined by news of its latest consumer devices, but lately the wearables company has also had plenty to say on its inroads with health plans, clinical researchers and large employers. In fact, the company devoted a substantial portion of its press event yesterday to its ever-growing health services operations and a new deal involving Solera Health’s...
By Jonah Comstock March 7, 2018
Employee wellness is not a new idea, but new ideas from digital health companies like Castlight Health and Fitbit, as well as incumbents like UnitedHealthcare, are reimagining and reinvigorating the space. At a panel at the Personal Connected Health Alliance’s Innovation Leaders Summit at HIMSS18 (moderated by yours truly), Castlight Health President Derek Newell, Fitbit Health Solutions Chief...
By Jonah Comstock February 19, 2018
Last week, Fitbit announced that it was acquiring Twine Health for an undisclosed sum. The news came as a surprise to many who still think of Fitbit as primarily a consumer-facing wearable device company. But an increasingly large slice of Fitbit is Fitbit Health Solutions, the company’s employee wellness business. And for Fitbit Health Solutions, Twine Health — which itself pivoted toward the...
By Heather Mack May 11, 2017
Fitbit’s activity-tracking wearables may be a common features of many corporate wellness programs – their products are currently in use by over 1,300 companies – but all those step challenges and healthy lifestyle motivators aimed at lowering healthcare costs still only make up about 10 percent of the company’s revenue. So, in order to best position their enterprise strategy, Fitbit is merging...