August 28, 2019
Fitbit pulled back the curtain on its fall launch lineup this morning, revealing a major new subscription health service called Fitbit Premium right alongside the latest versions of its tried and true consumer hardware products: the Fitbit Versa 2 smartwatch and Fitbit Aria Air Bluetooth scale.
In-app wellness support for consumers
Launching in September, Fitbit Premium is a data-driven health...
March 5, 2015
San Francisco-based Fitbit has confirmed that it will acquire fitness coaching app developer, FitStar, to add more training features, according to a report from TechCrunch. The tech publication had previously reported the deal would be between $25 million to $40 million and include a mix of cash and stock.
FitStar is backed by Google Ventures and Trinity Ventures.
Fitbit already offers a premium...
February 27, 2015
Fitbit is in discussions to acquire fitness coaching app developer, FitStar, for $25 to $40 million in a mix of cash and stock as early as next week, according to a report from TechCrunch. The report adds that it's possible the deal may not go through.
FitStar has created two apps, FitStar Personal Trainer and FitStar Yoga. The latter launched a few months ago. Both applications are free to...