November 13, 2019
New health tracking features are on the menu for Fitbit’s next smartwatch OS update. Unveiled this morning and set to go live on December 3, FitbitOS 4.1 brings some of the sleep health capabilities promised by the company back in August, refines the heart rate tracking algorithm on Versa 2 devices and adds new features to its subscriber offering.
In terms of the latter, Fitbit Premium users will...
August 28, 2019
Fitbit pulled back the curtain on its fall launch lineup this morning, revealing a major new subscription health service called Fitbit Premium right alongside the latest versions of its tried and true consumer hardware products: the Fitbit Versa 2 smartwatch and Fitbit Aria Air Bluetooth scale.
In-app wellness support for consumers
Launching in September, Fitbit Premium is a data-driven health...
March 5, 2015
San Francisco-based Fitbit has confirmed that it will acquire fitness coaching app developer, FitStar, to add more training features, according to a report from TechCrunch. The tech publication had previously reported the deal would be between $25 million to $40 million and include a mix of cash and stock.
FitStar is backed by Google Ventures and Trinity Ventures.
Fitbit already offers a premium...
February 27, 2015
Fitbit is in discussions to acquire fitness coaching app developer, FitStar, for $25 to $40 million in a mix of cash and stock as early as next week, according to a report from TechCrunch. The report adds that it's possible the deal may not go through.
FitStar has created two apps, FitStar Personal Trainer and FitStar Yoga. The latter launched a few months ago. Both applications are free to...