August 28, 2019
Fitbit pulled back the curtain on its fall launch lineup this morning, revealing a major new subscription health service called Fitbit Premium right alongside the latest versions of its tried and true consumer hardware products: the Fitbit Versa 2 smartwatch and Fitbit Aria Air Bluetooth scale.
In-app wellness support for consumers
Launching in September, Fitbit Premium is a data-driven health...
August 9, 2019
Fitbit’s latest earnings call was a mixed bag for the wearable giant. The company’s revenue and device sales were up; however, the average price of the devices was down. This has led to the company to lower its revenue guidance by $95 million.
It appears to be continuing to focus in on its health division, which is seeing an uptick in year-over-year revenue, and is on track to meet its $100...
December 17, 2018
With roughly a week to go before thousands of devices are unwrapped under the tree, Fitbit has pushed out a bevy of updates to its smartwatches that make it easier for wearers to quickly grasp their individual health performance.
Specifically, Fitbit OS 3.0 expands the Fitbit Ionic, Fitbit Ionic: adidas edition and Fitbit Versa’s dashboards to include new data on a wearer’s sleep, exercise and...
August 2, 2018
It was a bit of a bumpy start, but it’s beginning to look like Fitbit’s push into the smartwatch market is bearing fruit. While the company is still operating at a loss, yesterday’s Q2 earnings report revealed that the Fitbit’s downward revenue and device sales trend was lessened by the success of its Versa smartwatch, which the company said has outsold all Samsung, Garmin, and Fossil’s...
June 7, 2018
Deep breaths. Henry Schein Medical announced today the launch of its EasyOne Air Spirometer, a device designed to measure lung function and improve diagnosis of COPD. Connected via Bluetooth, the spirometer includes a touch screen interface, EHR connectivity, and proprietary technology to improve device calibration and accuracy.
"We are excited to work with ndd [the device’s designer] to provide...
May 3, 2018
Despite the expected declining sales numbers, Fitbit affirmed its focus on digital health, during its Q1 earnings call. In particular the company is now looking to its latest Google collaboration, where the two companies will work on refining EHRs to give clinicians a more comprehensive look into patient data, to speed up innovation in the digital health space.
“First, Fitbit and Google are...
March 21, 2018
Correction: This article has been updated to accurately reflect that the women health tracking is a feature. It has also been updated to reflect Katherine Binder's accurate title.
Last week Fitbit made a slew of announcements about new product launches that coming in the spring. Among them was a true first for the company: a feature that helps women track their menstrual cycles and symptoms....
March 13, 2018
Come this spring adults won’t be the only ones with their own line of Fitbit trackers. The company recently announced a new set of products including the Fitbit Ace, which is a tracker designed for children 8 years old and up, as well a much anticipated new smartwatch, the Fitbit Versa.
“As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to...