Fitbit

By Jonah Comstock 10:50 am July 14, 2015
Fitbit CEO James Park Forget everything you thought you knew about Fitbit. According to founder and CEO James Park, speaking to Forbes International Editor Brian O'Keefe at a recent Forbes event, Fitbit doesn't see itself as a hardware company or a wearable company, but rather as a consumer health and wellness company that happens to sell wearables -- for now. "While press and analysts focus...
By Jonah Comstock 09:04 am July 9, 2015
Jawbone's beef with competitor Fitbit is heating up, according to a report from Bloomberg. Jawbone is apparently trying to get the US International Trade Commission to block Fitbit's imports into the US based on the same complaints that form the basis of its two recent lawsuits against Fitbit. "Complainants seek relief from the Commission in the form of a limited exclusion order excluding from...
By Aditi Pai 10:39 am July 8, 2015
In the past week, a few companies with wristworn activity tracking devices, Withings, Xiaomi, Jawbone, and Misfit, have announced new features or accessories for their trackers. Last week, Jawbone announced that the UP4, which was first announced in April, is now available and shipping in the US from the company's website. The UP4, which costs $199, has an American Express NFC-enabled payment...
By Aditi Pai 09:30 am June 30, 2015
The commercial availability of the Apple Watch has not significantly affected Fitbit's sales, according to a report from Slice Intelligence, which aggregates data from online e-receipts. The company says it collects data from a panel of more than 2.5 million online shoppers. Although the Apple Watch is a smartwatch and not a dedicated fitness device, like Fitbit's devices, when Apple first...
By Aditi Pai 05:18 am June 16, 2015
Just days before its expected IPO, San Francisco-based Fitbit disclosed in another amended SEC filing that it will increase the price of its shares to between $17 to $19, which would see the company itself raising up to $425 million in its IPO. Its current stockholders would stand to make $230 million if it is priced at the high end of its range -- for a total IPO worth upwards of $655 million....
By Aditi Pai 03:46 am June 13, 2015
Of wearable fitness device makers, Fitbit spent the most on advertising its devices last year, investing $21.6 million, according to a recent report from Kantar Media. Garmin and Samsung were both not far behind Fitbit in advertising spend. Garmin spent $18.7 million and Samsung spent $11.6 million. After the top three spenders there's a significant drop in amount spent: Nike spent $3.2 million,...
By Jonah Comstock 12:51 pm June 10, 2015
BodyMedia's patents, now owned by Jawbone, are at the heart of the new suit. For the second time in less than a month, Jawbone is suing Fitbit in advance of the latter company's planned June 17th initial public offering. This time the allegation is patent infringement. Jawbone is now suing Fitbit over alleged infringement of three patents Jawbone obtained when it purchased BodyMedia in 2013....
By Aditi Pai 10:25 am June 3, 2015
The wearable device market grew in Q1 for the eighth consecutive year, according to a report from research firm IDC. Approximately 11.4 million wearables were shipped in the first quarter this year, which is a 200 percent increase from the 3.8 million wearables shipped in the first quarter last year. "Bucking the post-holiday decline normally associated with the first quarter is a strong sign for...
By Aditi Pai 06:22 am June 2, 2015
Fitbit Surge San Francisco-based Fitbit disclosed in an amended SEC filing that it plans to price its shares between $14 to $16 and raise up to $358 million in its imminent IPO. Fitbit will debut as “FIT” on the New York Stock Exchange. The company's directors, executive officers, and significant stockholders will hold around 51.9 percent of Fitbit's capital stock. Fitbit will sell 22.4...
By Aditi Pai 02:29 am May 28, 2015
Jawbone UP2 Just a few weeks after Fitbit filed for an IPO, one of the company's biggest competitors, Jawbone, has sued Fitbit, according to the New York Times. Jawbone alleges that Fitbit poached employees who downloaded sensitive data about Jawbone before leaving the company. The full text of the suit can be read here. "According to the complaint, recruiters for Fitbit contacted nearly a...