Fitbit

By Laura Lovett March 13, 2018
Come this spring adults won’t be the only ones with their own line of Fitbit trackers. The company recently announced a new set of products including the Fitbit Ace, which is a tracker designed for children 8 years old and up, as well a much anticipated new smartwatch, the Fitbit Versa.  “As childhood obesity rates continue to rise, it’s more important than ever to empower the entire family to...
By Laura Lovett March 13, 2018
Fitbit has just announced its latest set of fitness wearables, alongside which will come a new platform that lets women track their menstrual and ovulation cycles.  "Female health tracking will empower women with a greater understanding of their menstrual cycles in conjunction with their physical and mental health, as they start to recognize what are normal trends over time versus what could be...
By Laura Lovett March 9, 2018
Food based app Zipongo has just announced that Dr. Dexter Shurney will be joining the company as chief medial officer and senior vice president of clinical affairs. In his new role he will responsible for clinical aspects of Zipongo products and overseeing clinical research and analytics.  Prior to this position Shurney was the chief medical director of the employee health plan for Vanderbilt...
By Jonah Comstock March 7, 2018
Employee wellness is not a new idea, but new ideas from digital health companies like Castlight Health and Fitbit, as well as incumbents like UnitedHealthcare, are reimagining and reinvigorating the space. At a panel at the Personal Connected Health Alliance’s Innovation Leaders Summit at HIMSS18 (moderated by yours truly), Castlight Health President Derek Newell, Fitbit Health Solutions Chief...
By Laura Lovett February 28, 2018
Fitbit reported its fourth quarter and full year earnings yesterday. Fourth quarter earnings continues to post a loss, with a reported $571 million in revenues and a net loss of $46 million, as did its full year report, in which the company reported a total revenue of $1.6 billion and a net loss of $277 million, down 1 percent year over year.  Last year the company launched the Fitbit Ionic, a...
By Laura Lovett February 27, 2018
Wearable giant Fitbit and fitness apparel company Adidas have just released their latest running-specific training wearable, the Fitbit Ionic: Adidas edition. The product was born out of a partnership between the two companies, which was announced last year, and is a combination of Fitbit Ionic and Adidas’ Train app.  “As the leading global wearables brand synonymous with health and fitness,...
By Jonah Comstock February 19, 2018
Last week, Fitbit announced that it was acquiring Twine Health for an undisclosed sum. The news came as a surprise to many who still think of Fitbit as primarily a consumer-facing wearable device company. But an increasingly large slice of Fitbit is Fitbit Health Solutions, the company’s employee wellness business. And for Fitbit Health Solutions, Twine Health — which itself pivoted toward the...
By Laura Lovett February 13, 2018
This morning wearable giant Fitbit announced that it will be acquiring healthcare coaching platform Twine Health for an undisclosed sum. The acquisition takes Fitbit more solidly into the healthcare space than it has been up until now. The Twine platform aims to help users manage chronic conditions like diabetes and hypertension by using artificial intelligence technology and creating a way for...
By Jonah Comstock January 25, 2018
When Fitbit acquired indie smartwatch maker Pebble at the end of 2016, it was clear from the beginning that it would be the end of the line for Pebble devices. In fact, Fitibit didn't even acquire Pebble's hardware assets. A year later, Fitbit seems determined to let Pebble's fiercely loyal userbase down easy — and to convert as many of them as possible into users of the company's fledgling...
By Dave Muoio January 18, 2018
Fitbit Coach, the company’s connected personal training app, has come to Microsoft’s Xbox One videogame console and other Windows 10 PCs, Fitbit announced in a recent blog post. The service — which costs $39.99 annually — allows customers to follow guided audio and video workouts in their home with additional features provided by their Fitbit wearables. Fitbit Coach is a rebranded version of the...