fitness

By Dave Muoio 01:31 pm June 30, 2020
Exercise apparel company lululemon athletica announced yesterday that it will be acquiring Mirror, an in-home fitness-content-streaming platform, for $500 million in a deal slated to close at the end of the second fiscal quarter. lululemon said in its announcement that Mirror will continue to operate as a standalone company underneath its new parent. Launched in 2018, Mirror had raised roughly $...
By Dave Muoio 12:05 pm June 17, 2020
Hydrow, maker of a connected rowing exercise machine for consumers, has announced $25 million in new investments, bringing the company's total capital raise to $52 million. L Catterton led the raise, which also included support from prior backers such as Rx3 Ventures. WHAT THEY DO Launched last spring, Hydrow’s consumer device delivers an in-home rowing workout supported by live or on-demand...
By Dave Muoio 04:29 pm February 26, 2020
Tempo (formerly Pivot), a startup that’s building a consumer workout device that tracks movements via sensor, has opened up sales for its first product, which it will begin shipping in the summer. Called the Tempo Studio, the product takes the form of an in-home cabinet housing a 42-inch screen and a 3D vision camera that scans the user 30 times per second. Along with dumbbells, free weights, a...
By Dave Muoio 03:23 pm January 23, 2020
A handful of fitness and workout chains will begin doling out monetary rewards to members who have connected their Apple Watches or other Apple-branded services to the partner company’s digital ecosystem, according to the Cupertino tech company. As part of the newly unveiled Apple Watch Connected program, Crunch Fitness, Orangetheory, YMCA and Basecamp have kicked off incentive programs with...
By Tammy Lovell 08:30 am January 21, 2020
EuroLeague basketball team Maccabi Tel Aviv is testing new sleep technology in the hope that it will be able to reduce players’ travel fatigue, preventing injuries and optimising recovery.   It is the first professional team in the world to trial the solution by Israeli app makers Sleeprate. The Boost - Sleep for Performance technology uses artificial intelligence (AI) algorithms based on elite...
By Dave Muoio 02:56 pm December 2, 2019
Garmin is fleshing out the sleep health potential of its wearables thanks to a newly-announced collaboration with Sleeprate. Now, the Israeli app maker will be able to access the Garmin Health Companion SDK for a more fleshed out look at device wearers’ sleep and activity data, and will use these to offer improved tracking and personalized insights for those interested in how workouts and nightly...
By Dave Muoio 01:41 pm July 22, 2019
The at-home exercise tech space has a new member as Pivot, service offering consumers recorded and live workouts that are tracked via sensor, has stepped out of stealth mode to unveil its launch later this year. The announcement coincides with that of a $17 million Series A funding round led by DCM, with additional participation from Bling Capital, Founders Fund, Khosla Ventures, Signal Fire and...
By Dave Muoio 11:37 am May 15, 2019
Hydrow, maker of a connected rowing exercise product for consumers, has added an additional $7 million to a $20 million Series A round led by L Catterton announced back in February. The add-on funding came from Rx3 Ventures, Wheelhouse, The Raptor Group and The Yard Ventures. In addition, the digital fitness company said in its announcement that has begun shipping its product to 1,000 Indiegogo...
By Dave Muoio 12:27 pm September 6, 2018
Mirror, a New York City-based fitness platform company, today announced the launch of its in-home virtual workout product for consumers. The device streams workout videos and music on demand through its large LCD panel, which also serves as a full-length mirror when not in use. In addition to the launch, Mirror also announced the closure of $25 million in funding from Spark Capital. This news...
By Dave Muoio 05:21 pm September 27, 2017
Garmin’s upcoming effort to woo younger customers will have the support of some big brands, as the company announced today that its vivofit jr. 2 wearable activity tracker will prominently feature Minnie Mouse, Captain America, and other Disney licensed characters. “Disney is committed to creating healthier generations, and we’ve worked with Garmin to make healthy living fun with a wearable...