fitness

Money
By  Laura Lovett 02:50 pm April 9, 2021
Fitness focused digital health company Moxie announced a $6.3 million seed round. Resolute, Bessemer, Greycroft, Gokul Rajaram and other investors contributed to the raise. WHAT IT DOES The company has developed a virtual fitness platform. Moxie works with fitness coaches in order to provide a turnkey platform where they can deliver classes. The tool is designed to help coaches set up a fitness...
A product shot of the Gx Sweat Patch and Gx App
By  Dave Muoio 03:09 pm March 1, 2021
Sports drink vendor Gatorade is the latest to take a run at the connected fitness consumer. The PepsiCo brand launched today a sweat-tracking wearable patch and accompanying fitness monitoring app platform designed to help athletes track their workouts, hydration, salt concentration and other fitness-relevant metrics. It's a concept that the brand first teased nearly five years ago before...
By  Dave Muoio 01:05 pm February 15, 2021
Facebook could soon be throwing its hat into the health and wellness wearables space. According to a Feb. 12 report from The Information citing four anonymous sources, the tech company has been working on a smartwatch that would include health and wellness and other features for consumers. The Android-based device is said to include a cellular connection so that it can be used independent of a...
By  Dave Muoio 02:03 pm January 25, 2021
Apple has fleshed out its recently launched Fitness+ subscription offering with celebrity-driven audio content that encourages Apple Watch owners to take their device for regular strolls. Called "Time to Walk," the new feature downloads weekly episodes that range from 25 to 40 minutes in length and play through paired Bluetooth headphones. These sessions feature musicians, athletes and other...
MyFitnessPal apps
By  Dave Muoio 03:16 pm November 2, 2020
Under Armour announced late last week that it is selling off MyFitnessPal to investment firm Francisco Partners for $345 million –  a fair bit lower than the $475 million it paid for the connected fitness app and platform back in 2015. The deal is set to officially close in the fourth quarter, and its value is inclusive of potential earn-out payments. The selloff comes roughly three years after...
By  Dave Muoio 12:09 pm October 6, 2020
ICON Health & Fitness, the parent company of consumer connected fitness equipment brands like NordicTrack, Freemotion and iFit, has raised a $200 million growth investment. The company said that the funding was led by L Catterton, with participation from prior backer Pamplona Capital Management. WHAT IT DOES Founded in 1977 as an import business, Utah-based ICON first stepped into the home...
By  Dave Muoio 01:31 pm June 30, 2020
Exercise apparel company lululemon athletica announced yesterday that it will be acquiring Mirror, an in-home fitness-content-streaming platform, for $500 million in a deal slated to close at the end of the second fiscal quarter. lululemon said in its announcement that Mirror will continue to operate as a standalone company underneath its new parent. Launched in 2018, Mirror had raised roughly $...
By  Dave Muoio 12:05 pm June 17, 2020
Hydrow, maker of a connected rowing exercise machine for consumers, has announced $25 million in new investments, bringing the company's total capital raise to $52 million. L Catterton led the raise, which also included support from prior backers such as Rx3 Ventures. WHAT THEY DO Launched last spring, Hydrow’s consumer device delivers an in-home rowing workout supported by live or on-demand...
By  Dave Muoio 04:29 pm February 26, 2020
Tempo (formerly Pivot), a startup that’s building a consumer workout device that tracks movements via sensor, has opened up sales for its first product, which it will begin shipping in the summer. Called the Tempo Studio, the product takes the form of an in-home cabinet housing a 42-inch screen and a 3D vision camera that scans the user 30 times per second. Along with dumbbells, free weights, a...
By  Dave Muoio 03:23 pm January 23, 2020
A handful of fitness and workout chains will begin doling out monetary rewards to members who have connected their Apple Watches or other Apple-branded services to the partner company’s digital ecosystem, according to the Cupertino tech company. As part of the newly unveiled Apple Watch Connected program, Crunch Fitness, Orangetheory, YMCA and Basecamp have kicked off incentive programs with...