fitness tracking device

By Aditi Pai 03:32 pm May 16, 2016
Wearable tracking device shipments reached 19.7 million units in the first quarter of 2016, up 67 percent year over year from 11.8 million units. Two areas where the market showed continued growth are smart watches and basic wearables, which are devices that don’t run third party applications. "The good news is that the wearables market continues to mature and expand," IDC Wearables Research...
By Aditi Pai 10:55 am November 2, 2015
Fitbit Surge Jawbone has filed an answer and counterclaim against Fitbit in response to the patent infringement lawsuit that Fitbit filed in early September, according to TechCrunch. The suit Fitbit filed in September alleged that Jawbone infringed on three patents, two of which were issued in May 2015 and a third that was issued in December 2014. The two from May 2015 were “Notifications On A...
By Aditi Pai 03:46 am June 13, 2015
Of wearable fitness device makers, Fitbit spent the most on advertising its devices last year, investing $21.6 million, according to a recent report from Kantar Media. Garmin and Samsung were both not far behind Fitbit in advertising spend. Garmin spent $18.7 million and Samsung spent $11.6 million. After the top three spenders there's a significant drop in amount spent: Nike spent $3.2 million,...
By Aditi Pai 09:00 am April 30, 2015
Fitbit Surge smartwatch President Barack Obama is not the only one who, at least for now, seems to prefer the Fitbit to the Apple Watch. An ON World survey of more than 1,000 consumers found that 48 percent of fitness tracker early adopters chose the Fitbit, while just 21 percent chose the Apple Watch. “Most activity trackers are one third the price of the lowest priced Apple smartwatch making...