fitness tracking wearable

By Heather Mack December 19, 2016
While NBA players aren’t currently allowed to wear biometric devices during games, a new committee is in the works to reassess the value of and role wearables may eventually play in the sport. Athletes regularly use digital health tools like wearables to track heart rate and exertion during workouts, and the NBA has increased its focus on the health of its players. As ESPN reported, more and more...
By Heather Mack August 2, 2016
San Francisco-based Fitbit, maker of a series of popular wearable activity trackers, reported second quarter earnings and revenue that exceeded expectations, sent stock prices up and left the heads of the company optimistic for the “rest of the year and beyond," especially since the company will also be introducing new products by the end of the year and hired Adam Pellegrini, formerly of...
By Aditi Pai May 5, 2016
As of March, 12 percent of US consumers own a fitness band or a smartwatch of some kind, according to a Kantar Wearable Technology report. The majority of them, about 75 percent, own a fitness band. Kantar's market data is pulled from a combination of consumer purchase tracking and ongoing surveys. “For both smartwatch and fitness band buyers – brand, ease of use, and functionality are the top...
By Aditi Pai September 30, 2015
Some 21 percent of US adults use a wearable device right now, and of those, 36 percent use a Fitbit device, according to a Forrester Research survey of 952 online US adults. After Fitbit, 16 percent use a Nike+ FuelBand, 16 percent use an Apple Watch, 13 percent use Samsung Galaxy Gear, 11 percent use a Microsoft Band, and 10 percent use a Jawbone device. Forrester also broke out the age...