March 5, 2015
San Francisco-based Fitbit has confirmed that it will acquire fitness coaching app developer, FitStar, to add more training features, according to a report from TechCrunch. The tech publication had previously reported the deal would be between $25 million to $40 million and include a mix of cash and stock.
FitStar is backed by Google Ventures and Trinity Ventures.
Fitbit already offers a premium...