fitness wearable adoption

By Aditi Pai January 13, 2015
Seventy percent of US consumers own a smartphone, while just 5.7 percent own a fitness-sensing wristband, according to a GlobalWebIndex survey of 7,500 US internet users conducted in the fourth quarter of 2014. Although GlobalWebIndex labeled the category "smart wristband", in the survey question, the research company used Nike+ FuelBand, Jawbone Up, and Adidas miCoach as its only examples. Two...